Direction: Read the following passage and answer the questions that follow.

If you've ever wanted to start a podcast, now would be the perfect time to do it. The medium is hotter than it's ever been and continues to grow at a lightning-fast pace. Moreover, people often prefer listening to audio content over reading it.

There are so many reasons for starting a podcast! Some of those reasons are to grow your business, connect with people in your niche, create a relationship with your audience, and self-fulfillment.

As of January 2020, there are over 1 million podcasts available, with over 30 million podcast episodes to listen to. These numbers might be intimidating, but armed with the right tools and information, it won't be difficult for you to carve out a niche for yourself in podcasting. Many companies create a podcast to promote their products and services.

Of course, some podcasts succeed while others are not well-known in the industry. The quality of your show can make all of the difference. Listeners are looking for an engaging and entertaining show that makes them return to it every week for the latest episode - deliver it, and you can easily make money and find prestige with podcasting.