Which of the following, if true, most seriously weakens the conclusion that cigarette companies could have dropped advertising without suffering economically?

1
Cigarette advertisements provide a major proportion of total advertising revenue for numerous magazines.
2
Cigarette promotion serves to attract first - time smokers to replace those people who have stopped smoking.
3
There exists no research conclusively demonstrating that increases in cigarette advertising are related to increase in smoking.
4
Advertising is so firmly established as major business activity of cigarette manufacturers that they would be unlikely to drop it.

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