Phillip Kotler argues that the 4 Ps which represent the seller’s thinking more than buyer’s thinking can be translated into the 4 Cs. Match the following :
|
4 Ps of marketing Planning |
4 Cs of Marketing Planning |
|
1. Product |
(a) Customer Communication |
|
2. Price |
(b) Customer value |
|
3. Place |
(c) Customer costs |
|
4. Promotion |
(d) Customer convenience |
Select the correct matching using the code given below :
1
1 - b, 2 - c, 3 - d, 4 - a
2
1 - b, 2 - c, 3 - a, 4 - d
3
1 - a, 2 - d, 3 - c, 4 - 2
4
1 - a, 2 - d, 3 - b, 4 - c