Directions: In the following passage some words have been deleted. Fill in the blanks with the help of the options given. Select the most appropriate option for each number.

With the printing press, a new reading public emerged. Printing (1)______ the cost of books. The time and (2)______ required to produce each book came down. (3)______ copies could now be produced with greater (4)______. Books flooded the market, reaching (5)______ to an ever-growing readership. Access to books (6)______ a new culture of reading. Earlier, reading was (7)______ to the elites only. Common people (8)______ in a world of oral culture. They heard (9)______ texts read out, ballads recited and folk tales (10)______. Knowledge was transferred orally.