Jennifer, the Chief Marketing Officer of a retail brand, is concerned about the decreasing customer loyalty and brand perception. How can she develop a comprehensive marketing strategy that not only attracts new customers but also retains and strengthens relationships with existing ones?
1
Launching a community engagement initiative to build a strong brand community.
2
Conducting market research to identify changing consumer trends and preferences.
3
Creating engaging and interactive content across various marketing channels.
4
Implementing a customer loyalty program with personalized rewards and exclusive offers.