Assertion (A): Marketing segmentation helps libraries achieve their goals and objectives as it is easy to decide which type of library service is needed by which type of user.
Reason (R): Libraries do not do segmentation of their users to apply marketing strategy in promoting LIS products and services.
1
Both (A) and (R) are true
2
Both (A) and (R) are false.
3
(A) is true but (R) is false.
4
(R) is true but (A) is false.
5
Question Not Attempted