Who gave four classes of variables used in segmenting the consumer market, viz:
i. geographic
ii. demographic
iii. psychographic
iv. Buyer-behaviour
1
Christian Sarkar
2
Philip Kotler
3
Rơbbins Cerf
4
David Humphrey
5
Question Not Attempted
Who gave four classes of variables used in segmenting the consumer market, viz:
i. geographic
ii. demographic
iii. psychographic
iv. Buyer-behaviour