| List I | List II | ||
| A | Ethos | 1 | Involves the emotional connection between the speaker and the audience. |
| B | Pathos | 2 | It emphasizes the importance of presenting a coherent and reasoned argument. |
| C | Logos | 3 | Pertains to the credibility and authority of the speaker. |
| D | Rhetoric | 4 | The art and study of effective communication, especially in persuasive writing and speaking. |
1
A-2, B-1, C-3, D-4
2
A-1, B-3, C-2, D-4
3
A-4, B-1, C-2, D-3
4
A-3, B-1, C-2, D-4