If the price of an article is raised by 35%, by how much per cent must a householder reduce his consumption of that article, so as not to increase his expenditure?
1
\(25 \frac{22}{27} \%\)
2
\(25 \frac{25}{27} \%\)
3
\(25 \frac{24}{27} \%\)
4
\(25 \frac{23}{27} \%\)