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A report suggested that, on average, Indian viewers spend approximately 8 hours 29 minutes watching online video content, which is far more than the global trend of six hours and 45 minutes. This clearly shows how much the popularity of online streaming content in India. A web series, in simpler words, is a series of short video episodes, which are released over a certain period to tell a story to the viewers. It is designed like a television daily soap or series, except that it's watched on web platforms.

Earlier, it was much popular in western countries, but with globalization, the trend of online content streaming became popular in India. The introduction of Netflix, Amazon Prime, ALT Balaji, MX Player, TVF, and some other websites and App-based online video streaming platforms and faster internet services have become very popular in the Indian entertainment industry. Even a large number of viewership comes from YouTube – the famous video streaming platform owned by the search engine giant Google. With growing popularity, online content streaming has become a lucrative opportunity for content producers, and it further has resulted in more and more content being uploaded on the Internet.

The main target audience of the web series and other online streaming content is the younger generation, mainly comprised of teenagers and youth between 18 to 30 years of age. However, the audience includes people of 30 to 50+ years of age as well. These online video streaming platforms focus on the 'binge-watch' model. To understand this better, suppose you have decided to sit and watch just one of the web series episodes for a day, which hardly takes 30 minutes. You find yourself tempted to watch more and more episodes, even though you know you'll be killing several hours of the day on the same.