A well-known clothing retailer acquires a smaller firm that specializes in sustainable fabrics. This move aligns with its strategy to appeal to environmentally conscious consumers and grow its brand reputation. Question: What is the primary motivation for this acquisition?

1
Entering a new geographic market
2
Acquiring new competencies and enhancing brand value
3
Achieving cost savings through vertical integration
4
None of the above
5
More than one of the above

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