A local dairy firm enters into a franchising agreement with a major ice cream brand. The franchisor provides recipes and raw materials, ensuring product consistency. However, the franchisee fails to comply with proper hygiene standards, leading to a drop in customer trust. Question: What is the franchisor's primary responsibility in this situation?

1
Terminate the franchise agreement immediately
2
Provide marketing support to recover trust
3
Enforce compliance with operational standards through monitoring
4
None of the above
5
More than one of the above

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