Social Innovation Challenge An entrepreneur noticed that rural farmers were struggling to get fair prices for their produce due to limited market access. He developed a mobile app connecting farmers directly with urban customers, but faced resistance from traditional middlemen and farmers who were not comfortable with technology. Question: What would be the most effective approach to address this challenge?

1
Partner with local NGOs to provide technology training and demonstrate tangible benefits to farmers
2
Focus only on tech-savvy farmers
3
Return to traditional distribution methods
4
Develop a web-based solution instead
5
More than one of the above

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