Given below are two statements:
Statement I: Effective channel management calls for selecting intermediaries and training and motivating them in order to build long term partnership.
Statement II: Channel integration must recognize the distinctive strengths of online and offline selling and maximize their joint contributions.
In the light of the above statements, choose the most appropriate answer from the options given below:
1
Both Statement I and Statement II are correct
2
Both Statement I and Statement II are incorrect
3
Statement I is correct but Statement II is incorrect
4
More than one of the above
5
None of the above