Arrange the key steps in developing a perceptual map to determine the position of a brand in the market place in sequence:

A. Identify set of competing brands

B. Conduct qualitative research where customers score each brand on all key attributes

C. Put brands on two dimensional maps

D. Aggregate all brands belonging to that category

E. Identify important attributes that consumers use when choosing brands using qualitative research

Choose the correct answer from the options given below: