Match List I with List II

List I

Market Expansion Strategies  

List II

Description 

(A)

Market Penetration 

(I)

New products, New markets

(B)

Market Development 

(II)

Existing markets, Existing products 

(C)

Product Development 

(III)

Existing products, New markets 

(D)

Diversification 

(IV)

Existing markets, New products 

Choose the correct answer from the options given below: 

1
A - I, B - II, C - III, D - IV
2
A - I, B - III, C - II, D - IV
3
A - II, B - IV, C - I, D - III
4
A - II, B - III, C - IV, D - I
5
None of the above

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