Match the following List – I with those of List – II and indicate the correct combination from the codes given below:

List I

List II

(a)

Everitt M. Rogers

(i)

Service quality model

(b)

J. D. Power

(ii)

Three types of marketing for services

(c)

Parasuraman, Zeithml and Berry

(iii)

Quality rating

(d)

Gronroos

(iv)

Diffusion of innovation

1
a - iii,  b - ii, c - i, d - iv
2
a - i,  b - ii, c - iii, d - iv
3
a - ii,  b - i, c - iv, d - iii
4
a - iv,  b - iii, c - i, d - ii

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