Match List I with List II
| List I | List II | ||
| Branding Strategy | Meaning | ||
| (a) | Line Extension | (i) | New product category and existing brand name |
| (b) | Brand Extension | (ii) |
Existing product category and new brand name |
| (c) | Multi Brands | (iii) |
Existing product category and existing brand name |
| (d) | Co-branding | (iv) |
Putting two established brand names of different companies on the same product |
1
(a) - (i), (b) - (ii), (c) - (iii), (d) - (iv)
2
(a) - (ii), (b) - (i), (c) - (iii), (d) - (iv)
3
(a) - (iii), (b) - (i), (c) - (ii), (d) - (iv)
4
(a) - (i), (b) - (iii), (c) - (ii), (d) - (iv)