Read the given passage and answer the questions that follow.

XYZ company is in the business of FMCG products focusing on items like Atta, Besan, Maida etc. They are presently operating outside Delhi, in the state of Haryana. Looking at demand in Delhi, they want to market their products in Delhi, covering the entire Delhi. After going through various market reports and market surveys, they found that competition is very high in Delhi. They want to focus on the quality of their products and still want to fight the competition. They want to create a marketing strategy for their business at the time of entering the Delhi market. For doing so, they have appointed you as Manager Marketing (Incharge Delhi) to design a marketing strategy for them.