Comprehension Passage

Read the following passage carefully and answer the questions.

Across India, a profound transformation is underway woven into the fabric of everyday life. The consumption patterns in the country are undergoing a shift, driven by the winds of changing lifestyles and evolving consumer behaviour. This transformation reflects not only economic growth but also the aspirations and preferences of a dynamic and diverse population. The Indian consumer landscape is witnessing a surge in demand for convenience. Busy schedules and fast-paced lives have given rise to an increased confidence on services that offer time-saving solutions. Food delivery, ride-sharing apps, and home services are becoming integral to the urban lifestyle, transforming the way people manage their daily routines. Social media plays a significant role in shaping perceptions and aspirations. Companies and online platforms are influencing fashion choices, choice of travel destinations, and recreational activities. The desire for unique experiences and a curated lifestyle is driving consumption sectors ranging from travel and hospitality to fashion and entertainment. The winds of change are reshaping consumer spending patterns and lifestyles, offering investors a sea of opportunities. This transformation, influenced by many factors, not only reflects the dynamism of the market but also opens doors for investments in consumption related sectors.

With the rise of e-commerce, there is a noticeable shift towards online purchases driven by convenience and a broader array of choices. The digital era presents opportunities for investors eyeing companies catering to the online retail boom. Moreover, there is a growing trend of higher expenditure on experiences. Consumers are allocating a significant portion of their budgets to travel and dining and entertainment. This offers investment avenues in the hospitality, tourism, and entertainment industries, as businesses adapt to meet the demand for memorable experiences. 

How is social media influencing consumer behaviour in India?

1
By promoting traditional values
2
By shaping perceptions and aspirations 
3
By discouraging online shopping
4
By advocating minimalism

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