Teaching UGC NET Mock Test Series 2025 (Paper 1 & 2) Marketing Management Trends in Marketing Customer Relationship Management (CRM)
Which of the following statements are true in the context of CRM (Customer Relationship Management) 2.0?
(A) Customer interactions are not pre planned but happen in real time
(B) Software as a service is the dominant CRM model particularly in small and medium-sized businesses
(C) Customer data is typically stored on corporate servers only
(D) Means available for analytics are only standard multivariate statistical procedures such as cluster analysis and logistic regression
(E) CRM 2.0 uses massive amounts of structured and unstructured data
Choose the most appropriate answer from the options given below:
1
(A), (C) and (D) only
2
(B), (C) and (E) only
3
(A), (B) and (E) only
4
(C), (D) and (E) only