Teaching UGC NET Mock Test Series 2025 (Paper 1 & 2) Marketing Officer Marketing Research Market Segmentation
Arrange the following steps in the segmentation process in sequential order:
(A) Determine which demographics, life styles and usage behaviour make the segment distinct and actionable
(B) Create a "value proposition" and product-price positioning strategy for each segment
(C) Group customers into segments based on similar needs and benefits sought by them
(D) Determine overall attractiveness of each segment based on some predetermined criteria
(E) Create 'segment story board' to list the attractiveness of each segment's positioning strategy
Choose the correct answer from the options given below:
1
(C), (A), (D), (E), (B)
2
(C), (A), (D), (B), (E)
3
(A), (C), (D), (B), (E)
4
(A), (D), (C), (B), (E)