Teaching UGC NET Mock Test Series 2025 (Paper 1 & 2) Marketing Officer Marketing Research Market Segmentation
Grounds for market segmentation based behaviour are:
(a) Benefit sought
(b) Life style
(c) Purchase occasion
(d) Usage rate
Which of the following option is correct?
1
(a) and (b) only
2
(a), (c) and (d) only
3
(a), (b) and (c) only
4
(a), (b), (c) and (d)