Which of the following statements characterise the growth phase of product life-cycle?
(A) Build intensive distribution
(B) Maximize profit while defending market share
(C) Build awareness and interest in the mass market
(D) Diversify brand and items models
(E) Price to penetrate market
Choose the most appropriate answer from the options given below:
1
(A), (B) and (C) only
2
(A), (C) and (E) only
3
(C), (D) and (E) only
4
(A), (D) and (E) only