Which of the following circumstances favour "Sprinkle Approach" for launching products in international markets?
A. The life cycle of the product is relatively short.
B. The competitive intensity of the market is very high with strong and fierce competitors
C. Cost of entry in markets is relatively high.
D. Firm has large resources to manage simultaneous product launch in multiple markets.
E. The size of the target market is small with low growth potential.
Choose the most appropriate answer from the options given below:
1
A, B and D only
2
A, C and E only
3
B, D and E only
4
C, D and E only