Match List - I with List - II.

List - I

(Consumer Motivation)

List - II

(Meaning)

A.

Consumer needs

I.

The process by which we select, organise and interpret inputs create a meaningful picture of the world.

B.

Consumer motivation

II.

A mental state that arise spontaneously and reflect people's positive or negative reaction to internal and external stimuli.

C.

Consumer's perception

III.

When directed to specific objectives that may satisfy needs.

D.

Consumer's emotions

IV.

When aroused to a sufficient level to drive one to act.


Choose the correct answer from the options given below:

1
A - IV, B - III, C - I, D - II
2
A - I, B - II, C - III, D - IV
3
A - II, B - III, C - I, D - IV 
4
A - III, B - IV, C - II, D - I

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