Match the List-I with List-II
|
Types of Buying Decision Behaviour |
LIST II Their Explanation |
||
|
A. |
Complex Buying Behaviour |
I. |
Highly involved in a purchase and perceive significant difference among brands |
|
B. |
Dissonance-reducing buying behaviour |
II. |
Low consumer involvement and little significant brand difference |
|
C. |
Habitual Buying Behaviour |
III. |
Low consumer involvement but significant perceived brand differences |
|
D. |
Variety seeking buying behaviour |
IV. |
Highly involved with an expensive, infrequent, or risky purchase but see little difference among brands. |
1
A-III, B-II, C-I, D-IV
2
A-I, B-IV, C-III, D-II
3
A-II, B-III, C-I, D-IV
4
A-IV, B-III, C-I, D-II