Teaching UGC NET Mock Test Series 2025 (Paper 1 & 2) Marketing Management Trends in Marketing Customer Relationship Management (CRM)
Which of the following models identifies the strategy development process, the value creation process. multi-channel integration process. performance assessment process and the information management process as its core processes?
1
The IDIC Model
2
The CRM value chain
3
Payne & Fron's Model of CRM
4
The SCHEMA Model