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Junk food is a term used to describe food that is high in calories from sugar, fat and possibly sodium, making a hyperpalatable but with little dietary fiber, protein, Vitamin, minerals or other important forms of nutritional value. It is also known as HPSS food (High in fat, salt and sugar) Many variations of Junk food can be easily found in supermarkets and fast food restaurants Due to easy accessibility convenient packaging and often low price people are most likely to consume it. Most junk foods are ultra - processed food. Concerns about the negative health effects resulting from a junk food - heavy diet especially obesity, have resulted in public health awareness campaigns and restrictions on advertising and sale in several countries. The diets high in junk food can increase the risk of depression, digestive issues hear disease and stroke, type 2 diabetes, cancer and early death. Food manufacturers spend billions of dollar on research and development to create flavours profiles that trigger the human affinity for sugar, salt and fat Consumption results pleasurable likely addictive, effects on the brain. At the time massive marketing efforts and deployed, creating powerful brand loyalties To capture the market of rural population or poors, the junk food companies are producing small portions at low price so that even the poor can afford these. The Health star Rating system is a convenient way to help you known how healthy a product is. Reading nutritional information labels and following the Health star Rating producing system can help you make healthy food choice.