The sequence of steps in new product development is

A. Test marketing

B. Idea generation

C. Idea screening

D. Commercialization

E. Feasibility testing

Choose the correct answer from the options given below:

1
C, B, E, A, D 
2
B, C, E, A, D 
3
E, B, C, D, A
4
A, C, B, D, E

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