For maximum usefulness, market segments must exhibit the following characteristics :
(A) Measurability
(B) Substantiality
(C) Action ability
(D) Dependability
(E) Accessibility
Choose the correct answer from the options given below :
1
(A), (B), (C), (D) Only
2
(B), (D), (E), (A) Only
3
(A), (B), (C), (E) Only
4
(D), (E), (C), (B) Only