Given below are two statements, one is labelled as Assertion (A) and the other is labelled as Reason (R).
Assertion (A): One of the most significant approaches to conducting ethnographic research on online communities is netnography which has been developed by Kozinets
Reason (R): Netnography is a form of ethnography because it entails the researcher's immersion in the online worlds under investigation
In the light of the above statements, choose the most appropriate answer from the options given below:
1
Both (A) and (R) are correct and (R) is the correct explanation of (A).
2
Both (A) and (R) are correct and (R) is NOT the correct explanation of (A).
3
(A) is correct but (R) is not correct.
4
(A) is not correct but (R) is correct.