Teaching UGC NET Mock Test Series 2025 (Paper 1 & 2) Marketing Management Trends in Marketing Customer Relationship Management (CRM)
Companies that are becoming skilled in Customer Relationship Management (CRM) focus on:
1. Understanding the perceived performance and buyers expectations
2. Giving benefits to the customers by reducing cost
3. Developing programs to attract and retain the right customers and meeting the individual needs of valued customers
4. Giving the quality in features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs
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