Requirements for effective market segmentation are:

(A) Accessibility

(B) Differentiation

(C) Measurable

(D) Viable

(E) Intensity in competition

Choose the most appropriate answer from the options given below:

1
(A), (B) only
2
(B), (C), (E) only
3
(A), (C), (D) only
4
(A), (C), (D), (E) only

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