Teaching UGC NET Mock Test Series 2025 (Paper 1 & 2) Marketing Management Concept and approaches Strategic marketing planning
Match the items of List I with the items of List II and choose the correct answer from the code given below.
|
List I |
List II |
|
(a) Mobile defense |
(i) Occupying the most desirable position in consumers’ minds, making the brand almost impregnable |
|
(b) Contraction defense |
(ii) The leader stretches its domain over new territories through market broadening and market diversification |
|
(c) Position defense |
(iii) Large companies gave up weaker markets and reassign resources to stronger ones. |
1
(a) - (ii), (b) – (i), (c) – (iii)
2
(a) – (i), (b) – (ii), (c) – (iii)
3
(a) – (ii), (b) – (iii), (c) – (i)
4
(a) – (i), (b) – (iii), (c) – (ii)