Which of the following variables are considered relevant in behavioural segmentation of consumers’?
(A) Life style
(B) User status
(C) Occasions
(D) Values
(E) Loyalty status
Choose the correct answer from the options given below:
1
(A), (B), (C) Only
2
(A), (D), (E) Only
3
(B), (C), (E) Only
4
(A), (B), (E) Only