Michael Porter has identified five forces that determine the intrinsic long-term attractiveness of a market. According to the model. which of the following are true?
(A) A segment is unattractive if it already contains numerous aggressive competitors.
(B) A segment is unattractive if it is stable or declining.
(C) A segment is unattractive if it has high entry barriers and low exit barriers.
(D) A segment is unattractive if the company's suppliers are able to raise prices.
(E) A segment is unattractive when there are actual or potent substitutes for the product.
Choose the most appropriate answer from the options given below:
1
(A) and (B) only
2
(B) and (C) only
3
(A), (C) and (D) only
4
(A), (B), (D) and (E) only