Match List - I with List - II.

List I

(Concept Targeting)

List II

(Definition)

A.
Target Compatibility
I.
Reflects the ability of a market segment to create superior value for the company

B.
Tactical Targeting
II.
A reflection of the company's ability, to create superior customer value

C.
Target Attractiveness
III.
Focuses on customising company’s offerings according to the customers’ needs|

D.
Strategic Targeting
IV.
Ways in which the company can reach strategically important customers

Choose the correct answer from the options given below :

A - I, B - II, C - III, D - IV

A - II, B - IV, C - I, D - III

A - II, B - III, C - I, D - IV

A - IV, B - III, C - II, D - I

List I (Concept Targeting)		List II (Definition)
A.	Target Compatibility	I.	Reflects the ability of a market segment to create superior value for the company
B.	Tactical Targeting	II.	A reflection of the company's ability, to create superior customer value
C.	Target Attractiveness	III.	Focuses on customising company’s offerings according to the customers’ needs\|
D.	Strategic Targeting	IV.	Ways in which the company can reach strategically important customers