Match List - I with List - II.

List - I

(Pricing)

List - II

(Meaning)

A.

Mark - up Price

I.

Starting with rate of return objective and then setting price that will yield desired rate of return.

B.

Target rate of return pricing

II.

Adding standard overhead cost and profit.

C.

Economic value to Customer Pricing

III.

Firms disposing off excess inventories or used goods.

D.

Auction Pricing

IV.

Adding host of inputs such as buyers image of the product performance, warranty quality, customer support and other softer attributes.

Choose the correct answer from the options given below:

Question

List - I (Pricing)		List - II (Meaning)
A.	Mark - up Price	I.	Starting with rate of return objective and then setting price that will yield desired rate of return.
B.	Target rate of return pricing	II.	Adding standard overhead cost and profit.
C.	Economic value to Customer Pricing	III.	Firms disposing off excess inventories or used goods.
D.	Auction Pricing	IV.	Adding host of inputs such as buyers image of the product performance, warranty quality, customer support and other softer attributes.