Given below are two statements: one is labelled as Assertion A and the other is labelled as Reason R
Assertion A: Consumes may prefer to choose the channels based on their own shopping goals as well as price, product assortment and convenience.
Reason R: Some consumers are unwilling to "trade-up" to retailers offering higher-end goods, and "trade down" to discount retailers for private- label
In the light of the above statements, choose the most appropriate answer from the options given below:
1
Both A and R are correct and R is the correct explanation of A.
2
Both A and R are correct but R is NOT the correct explanation of A.
3
A is correct but R is not correct.
4
A is not correct but R is correct