An ideal advertisement (ad) campaign would ensure that

A. The ad motivates consumers to consider purchases of the brand

B. The ad gives maximum possible product knowledge to the customer

C. The ad causes the consumer to pay attention but does not distract from the intended message

D. The ad properly reflects the consumer's level of understanding and behaviours with the product and the brand

E. The right consumer is exposed to the right message at the right place and at the right time

Choose the correct answer from the options given below: