Teaching UGC NET Mock Test Series 2025 (Paper 1 & 2) Marketing Officer Marketing Research Market Segmentation
Which one of the following is correct while segmenting consumer markets on demographic basis?
1
Low predictability of consumer choice behaviour and high cost of measurement.
2
Low predictability of consumer choice behaviour and low cost of measurement.
3
High predictability of consumer choice behaviour and low cost of measurement.
4
High predictability of consumer choice behaviour and high cost of measurement.