Teaching UGC NET Mock Test Series 2025 (Paper 1 & 2) Marketing Management Concept and approaches Strategic marketing planning
The Model for Budget or "No frills" airlines was first developed in the USA by Southwest Airlines in the 1970s. The premise of this budget airline was to get passangers to their destination for less with an "adequate" level of service. This highly successful model has since been copied by airlines all over the world. The competitive advantage of budget airlines arises from the following.
1
Sound Positioning
2
Maintaining low operating costs while increasing revenue
3
Effective market segmentation & Targetting
4
Aggressive advertising