Teaching UGC NET Mock Test Series 2025 (Paper 1 & 2) Marketing Management Concept and approaches Strategic marketing planning
One of the key assumptions of the Boston Consulting Group Growth Share Martix is
1
Cash flow can be equated with profitability.
2
Market share has a positive effect on cash flow as profits are related to market share.
3
Market share acts as a proxy to competitive strength.
4
Market growth rate cannot be used as a proxy to market attractiveness.