Match the items of List I with the items of List II and choose the correct answer from the code given below.

List I

List II

(a)

The economy was characterised by
small regional suppliers who sold
goods on a local basis

(i)

Mass marketing

(b)

Standardised, branded goods were sold
at national level

(ii)

Hyper-segmentation

(c)

Era of market differentiation based on
demographic, socio-economic and life
style factors

(iii)

Segmentation

(d)

Technological advancements, especially
in the area of digital communication,
allow marketers to communicate with
individual consumers or very small
groups

(iv)

Fragmentation

Question

	List I		List II
(a)	The economy was characterised by small regional suppliers who sold goods on a local basis	(i)	Mass marketing
(b)	Standardised, branded goods were sold at national level	(ii)	Hyper-segmentation
(c)	Era of market differentiation based on demographic, socio-economic and life style factors	(iii)	Segmentation
(d)	Technological advancements, especially in the area of digital communication, allow marketers to communicate with individual consumers or very small groups	(iv)	Fragmentation