Statement 1: Brand positioning is a process that involves defining the brand's unique value proposition and how it is different from competitors.
Statement 2: Brand positioning does not influence the target market's perception of the brand.
1
Both Statement 1 and Statement 2 are true.
2
Statement 1 is true but Statement 2 is false.
3
Statement 1 is false but Statement 2 is true.
4
Both Statement 1 and Statement 2 are false.