Match the organisational objective with the marketing concepts given below; and choose the correct code:
|
Organisational Objectives |
Marketing Concepts |
||
|
(a) |
Effective distribution |
(i) |
Product concept |
|
(b) |
Large scale selling and Promotional effort |
(ii) |
Societal concept |
|
(c) |
Produce what consumer need |
(iii) |
Selling concept |
|
(d) |
Product improvement |
(iv) |
Production concept |
| (e) | Improve society's well being | (v.) | Marketing concept |
1
a-(v); b-(iii); c-(iv); d-(i); e-(ii)
2
a-(iv); b-(iii); c-(v); d-(ii); e-(i)
3
a-(iv); b-(i); c-(v); d-(iii); e-(ii)
4
a-(iv); b-(iii); c-(v); d-(i); e-(ii)