Match List - I with List - II.

List - I

(Propounder of theory)

List - II

(Theory/Approach)

A.

Micheal Porter

I.

The cycle of competitive degeneration

B.

Joel Dean

II.

Value chain analysis

C.

Johnson and Scholes

III.

Balanced score card

D.

David Morton

IV.

PEST analysis


Choose the correct answer from the options given below:

1
A - II, B - III, C - I, D - IV
2
A - II, B - I, C - IV, D - III
3
A - III, B - I, C - II, D - IV 
4
A - IV, B - III, C - I, D - II

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