Teaching UGC NET Mock Test Series 2025 (Paper 1 & 2) Marketing Management Trends in Marketing Customer Relationship Management (CRM)
Match the items of List I with the items of List II and choose the correct answer from the code given below.
|
List – I (Macro strategies for developing customer value) |
List – II (Specific strategy) |
||
|
a |
Customer excellence |
i |
Store on the corner of a busy intersection |
|
b |
Operational excellence |
ii |
Unique merchandise |
|
c |
Product excellence |
iii |
Strong relationships with their suppliers |
|
d |
Locational excellence |
iv |
Effective branding |
1
(a) - (iv), (b) - (iii), (c) - (ii), (d) - (i)
2
(a) - (iv), (b) - (ii), (c) - (i), (d) - (iii)
3
(a) - (ii), (b) - (iv), (c) - (iii), (d) - (i)
4
(a) - (ii), (b) - (iii), (c) - (iv), (d) - (i)