Teaching UGC NET Mock Test Series 2025 (Paper 1 & 2) Marketing Management Trends in Marketing Customer Relationship Management (CRM)
Match the following:
|
LIST I Modules of CRM |
LIST II Services |
||
| A. | Contact Management | I. | This automates the simple, repetitive tasks involved in sales, such as tracking interactions with customers and processing sales orders. |
| B. | Sales Force Automation | II. | This involves managing and analyzing customer interactions throughout the customer lifecycle, with the goal of enhancing customer service relationships and assisting in customer retention. |
| C. | Marketing Automation | III. | his is the use of software to automate marketing processes such as customer segmentation, customer data integration, and campaign management. |
| D, | Customer Service and Support | IV. | This is focused on providing support to customers before, during, and after the purchase of products or services to enhance customer satisfaction. |
1
A-III, B-I, C-IV, D-II
2
A-II, B-I, C-III, D-IV
3
A-II, B-IV, C-I, D-III
4
A-I, B-II, C-IV, D-III